As for giving a PR response, the company required their artistes to master delivering smooth and flawless speeches in response to tricky and harsh questions from reporters during interviews.
Gu Xingze was a textbook example.
No matter how difficult the question was, he always gave a perfect response and easily dealt with impenetrable media reporters.
Tang Yu was a classic bad example.
Her looks were pretty good, and her acting skills were alright, but her IQ and EQ were on the extreme low; she spoke without giving it much thought.
The result was something known to all; from up the heavens, she hit rock bottom, and she fell hard.
Presently, the artistes in the industry were no longer held in high regard like in the past. Even if one was the nation's goddess, an error in her speech could easily cause an overwhelming number of antis to attack.