The fashion show at Imperial Sky Fashion City was not organized by Glory World Corporation. Glory World was just one of the bigger sponsors, so the fashion show and a jewelry exhibition were combined together.
Most participants were brands in Imperial Sky Fashion City and Jewelry City as well as some external fashion labels and jewelry brands.
When this idea was first proposed, the intent was just to promote Fashion City since it was the main focus of Imperial Sky Entertainment City. They wanted to make it popular and encourage more brands to join them. This might indirectly affect the South River project as well.
However, after Xi Xiaye's suggestion, Glory World decided to increase its sponsorship and added the jewelry section as well. Although it was decided rather suddenly, every unit reacted well, so things went well in the end.
