Long before T-K Group's products fully entered the health supplements market in Country Z, they spent huge financial resources and made three seasons of promotional advertisements. There were more than 20 types of advertisements and nearly ten promotional videos.
Their original intention was to invest these advertisements and promotional videos in a unified manner to cover all major TV channels and Internet TV channels in Country Z, including large screens in public places and roadside bus station advertisements. Even taxis, etc…
However, Lanxin Company's peripheral battles damaged the company's reputation and brand image and disrupted their plans.
In order to restore the company's reputation and brand image, they could only put out the first phase of advertising, and also to teach Lanxin Company and NBJ a fierce lesson.
Their strategy was quite successful.
