5th April. The health supplements brands under T-K Group had already been on the market for five days. Sales were slow for T-K Group over these five days, but the Group was clearly not anxious.
This was because the T-K Group was an overseas brand that had just entered Country Z's market. The local consumers were still unfamiliar with their brand. Thus, it was natural they would continue trusting their local brands more for the time being.
Therefore, T-K Group's second step was to launch a comprehensive advertising campaign.
They would first build up T-K Group's image and influence in the world, before letting the citizens of Country Z recognize that T-K Group's capabilities were stronger than any of the local brands.
The promotional efforts of T-K Group had raised awareness of its brand to Country Z's citizens. After gaining a better understanding of their products, the consumers started buying them.
