Before T-K Group had time to catch their breath, yet another thing happened which had them completely flustered.
The media ran a major expose on how dubious, exaggerated and false T-K Group's advertising claims were, how they had violated advertising regulations and how they only managed to achieve their good sales results by way of an ad bombardment strategy to saturate the market.
T-K Group had violated the photo rights of several of its own consumers, overstated the effectiveness of its products and breached several regulations. As a result, the Group received warning letters, sales bans and had several of their advertising rights rescinded.
Sales of T-K Group's products came to a sudden halt.
A fierce discussion also ignited among the industry and the public.
