The first player who stepped into the Soul Gate will obtain a reward of 10 million Gold Coins!
The first player who was hugged by the King of Souls will obtain a reward of 10 million Gold Coins!
The first party to kill the King of Souls will obtain an Epic-level soul mount for each party member as a reward!
The first party to kill the King of Souls in Hell Mode will obtain an Epic-level flying soul mount for each party member as a reward!
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Jiaojiao and her party were merely doing the Advanced Mode, which was one level above the Normal Mode. The Heroic Mode, Regal Mode, and most difficult Hell Mode were also found above the Advanced Mode.
Li Yi and his party, as well as two other guilds, namely the Fluttering Snow Alliance and the Legendary Tribe, were challenging the Hell Mode. No one else aside from these three guilds was involved in challenging that difficulty level.