Zero wasn't sure why the entire town was hyped but it was probably a good thing that nobody was going to pay attention to him. Zero learnt from Brutus that the biggest merchant group in Deadman Town was the Green Hawks and that was going to be his first stop. He wanted to go to the auction house to sell his goods and learn more about where the slave traders get their slaves. If he could nail the most corrupted nest of traders and reform it to introduce slave rights, the lesser powers would have no choice but to join the new rule if they wanted to keep their business.