As a player auction house, the tax rate of the City of Light Central Auction House was 2% lower than that of the system. That was a big save on the channel fees. Those types of auctions were much more flexible than that of the system auction house. Even if one wanted to sell themselves, there would not be any problem!
And what was the most attracting was the Cash Exchange System!
Prior to that, players were selling their gold coins and valuable items on the black market - customers and sellers traded through private contacts, and sellers often fled with the money. Later, the so-called "guarantee intermediary" appeared, but it was still unable to prevent such a phenomenon.
Who cared who one was when there were benefits?
Who knew who someone was when they used the Internet?