Memes with the caption "Doesn't your conscious hurt?" went viral on the Internet. Even television stations were surprised by how quickly it spread. The head of the Z University's Law Department gave strict warnings to those that circulated and used the memes on Weibo, a popular microblogging website. It infringed on his right to his portrait. Moreover, he expressed he would send out a letter from his attorney as a warning to the one that made the meme because it tarnished his image.
The moment that post came out, readers were dumbfounded. Everyone had used memes for so many years, and yet none had seen something like that happen. Was that really illegal? Of course it wasn't. So many celebrities were made into memes. If it really did violate their rights, would the court of justice be able to deal with it? Besides, would those celebrities give up that great big opportunity to become rich and famous because of a few memes? It was a no-brainer…