Even though Jin was the master of the store, he acted as one of the cultivators waiting for his turn. Some immediately recognised Jin in the queue but ignored him to mind their own business and continued chatting with their friends etc.
Else, it was just a few random questions from the bystanders since some recognised Lai Fu, Si Fang, Jin and even Ke Ru when they were in the queue but nothing too drastic. (The only people capable of recognising He Rong would be toy model enthusiasts, so he was fine with not being known.)
Yet, Jin did not stop the bystanders because it distracted Si Fang for a while from the real problem of trying out the Sakura Treant Climbing challenge which worked wonderfully well. Si Fang did not know it was his turn until the Wunder Pandit asked for payment to enter the challenge.