Unaware of the intensifying battle between the human cultivators and the Demi-Gods, the Sects of the various factions continued to go on in their daily lives without too much worry. Even though they haven't received any news of what was going on in the Land of the Gods the Sects were confident in their victory. The reason for their confidence was that not only did they send out their True Monarchs but the news of the Legendary Clans created by incarnations of the Strongest Mortal Soul joining in the fray made them feel like defeat was impossible.
Still, despite not knowing that things were going badly in the Land Of the Gods the various Sects actually strengthened their defenses. After Ren had defeated each Sect they learned of their shortcomings and improved upon them. Not knowing when Ren might return to once again 'have a little fun with them', the various sects in the Eastern region had strengthened their Sect level arrays.