The power of speech was one of the most emotive manner of conveying information to one person to another.
Compared to other means of information transfer such as plain text, speech allowed the source to convey emotion.
Many people didn't even consciously think about the emotive quality of their manner of speaking. Perhaps some people did, but they never used it to their full advantage.
What Ves did was actually a step beyond conveying emotion through sound. Though the inflection of his voice conveyed a portion of his passion, this time he mainly relied on his spiritual manipulation to permeate his passion to the assembly members!
The power of spirit possessed a powerful and more direct influence on someone's mood than regular speech.
On top of that, the effect he achieved was a lot more potent than he could achieve on his own by making use of the aid provided by the Golden Cat and the Bright Warriors!