Ves went through several negotiations throughout his career. He learned how to give and how to take. He learned how to understand the needs of his counterparts and match them against his own to seek out a harmonious agreement.
The most ideal outcome for both parties involved would be to reach a win-win arrangement.
When both sides obtained the concessions they wanted while giving up something they didn't value as much, both of them would do their best to uphold the deal.
Yet how easy was it to reach an amicable deal like that? The very need to hold a negotiation implied that a straightforward agreement was out of reach.
This meant that in order to reach a deal, both sides had to give up some advantages they would rather retain. The more a side conceded, the more they felt pained about the deal.
