Where in England would there be many customers after night falls on the 8th of July?
Without a question, it would be in the bars. And, to be more specific, bars where one was able to watch a televised football match.
The British enjoyed watching football in groups. They would rather head down to a bar and watch a football match with their friends over a drink than watch it in their own homes.
The BBC5 channel aired a pre-match analysis two hours before the finals kicked off. The pundits did an in-depth discussion of the match and analyzed it from different angles. It was the first time in fifty years that England has made its way into the finals of an international football competition. The channel had to make sure that their show reflected the significance of the match, or the viewers could end up being upset.