After the Nottingham Forest team had Beckham, the best money-making place to go was not China, a vast country with a large number of people and seemingly limitless market, but rather the small and narrow country Japan.
The Japanese's love and worship of Beckham reached the point of no reason. They would crazily pursue anything related to Beckham, and their pursuits were measured by real money. Although China's market was vast, not many people would pay for authentic goods due to the piracy industry. There was no such problem in Japan. If they liked Beckham, they would go to a regular store to buy authentic goods. The economic benefits that Nottingham Forest wanted to see were generated.
Saying it might the Chinese people uncomfortable, but Japan was an important money-making destination that many European clubs valued. There was so much money to be made that many people rushed to get there.