Twain's "public apology" and last remark of "who is that?" made him the man of the moment in the media once again. No one had ever played a club for a fool in front of so many reporters, but Twain did.
What happened next was exactly like he had said to Shania. He stopped paying attention to the Chelsea club's protests and the various voices of the media. He concentrated on his work and did not make any more responses. Are Chelsea and Abramovich unhappy? What's it got to do with me?
His incident became water cooler conversation for many people, increasing the sales of England's major newspapers and tabloids each day.
The hype about Mourinho's dismissal came to an end. After all, no matter how temperamental Mourinho was, he was nothing more than a Portuguese. Twain's swearing incident would also slowly lose public interest because of his refusal to speak.
