In England, Christmas is the most important holiday of the year. As such, regardless of how thrifty everyone usually is, during this time of the year everyone will rush into the malls with their families and splurge. A Christmas tree is something that every family has to buy, and they also have to prepare Christmas gifts for their children and friends. During this season, there will always be a wide array of discounted items for sale in the shops, causing one to be spoiledfor choice. Although England's shops start to enter their peak sales season one month before Christmas, the real peak is always right before Christmas Eve.